Art Direction & Photography

The Ask

As Blue Bottle Coffee expanded, it needed a cohesive creative approach for new product launches and its at-home subscription service, aiming to maintain the brand’s signature minimalist aesthetic while introducing fresh, engaging visuals that reinforced its premium positioning.

The Solution

To ensure a seamless brand experience, I refined Blue Bottle’s visual identity to support these new initiatives. The New Orleans Style Coffee launch introduced a monochromatic aesthetic to differentiate it within the lineup, while the At Home Subscription Service featured top-down compositions placing the product in curated home environments. Collaborating with the Head of Creative, I directed digital assets across web, social, and marketing to ensure a consistent and engaging customer experience.

Thoughtful, design-forward storytelling strengthened Blue Bottle’s connection with its audience while expanding beyond café locations.

Impact & Results

This work reinforced Blue Bottle’s identity while supporting its growth. The New Orleans Style Coffee launch successfully introduced its first ready-to-drink offering, establishing it as a key product for the brand. The At-Home Subscription Service became a lasting revenue driver, expanding Blue Bottle’s reach beyond its café locations. Together, these initiatives enhanced Blue Bottle’s visibility and relevance in a competitive market, contributing to its continued success.