The Solution

To complement Ever Skincare’s premium rebranding, I developed a dual visual strategy. For the website and evergreen content, I employed a clean, natural aesthetic with bright lighting to emphasize the products’ organic quality and the new packaging design. For targeted marketing campaigns and subscription-based product bundles, I created monochromatic imagery with brand-aligned backgrounds, offering designers versatile assets for future use. Collaborating closely with the Director of Advertising and the brand management team, we ensured the visuals effectively communicated the brand’s elevated positioning.