Art Direction & Social Strategy

The Ask

LOLA, a leading brand in preiod care and reproductive
health, aimed to enhance its digital presence and deepen connections with its dedicated customer base. The challenge was to develop and execute social media campaigns and lifestyle content that were meticulously researched for medical accuracy, inclusivity, and sensitivity to the brand’s diverse audience.

The Solution

To meet LOLA’s objectives, I devised a comprehensive creative strategy encompassing art direction for partnerships, organic social content, educational initiatives, and lifestyle photography. For social media campaigns, I adopted an illustrative style to ensure inclusivity, representing individuals from diverse backgrounds and body types. In the photography segment, I analyzed company data to understand the target demographic—considering factors such as age, race, location, and household income—and cast models that authentically reflected this diversity. This approach ensured that the visual content resonated with LOLA’s audience while upholding the brand’s values of inclusivity and sensitivity.

Impact & Results

Implementing this creative strategy yielded significant outcomes for LOLA. The lifestyle photography supported multiple new product launches, providing versatile content utilized across various platforms, including direct-to-consumer channels, Walmart, Amazon, and paid advertising. On the social media front, the campaigns led to a 5% increase in engagement, with steady month-over-month growth. These results underscore the effectiveness of a well-researched, inclusive creative approach in enhancing brand presence and fostering a deeper connection with LOLA’s loyal customer base.