Seeking to reimagine Tide To Go’s creative assets, I initiated a test project aimed at refreshing the product’s visual presentation. This endeavor focused on highlighting the product’s portability and effectiveness through innovative visual storytelling, incorporating the brand’s iconic colors to create a cohesive and recognizable aesthetic.
Leveraging Tide’s iconic color palette, I crafted monochromatic scenes with an animated aesthetic, ensuring the product remained the focal point and reinforcing brand recognition.
Captured real-life scenarios emphasizing the pen’s compactness and convenience, illustrating its seamless integration into daily life for on-the-go stain removal.
Impact & Results
While conceptual, the resulting visuals align seamlessly with Tide’s brand identity, presenting a cohesive body of work that could be effectively utilized across various marketing channels to promote Tide To Go’s practicality and efficiency.